In many ways web presence is the most important aspect of online business – both for you and for your customers. Creating your website gives better business and good customer satisfaction as well. Building a great website is one thing, but that’s no use if your customers aren’t able to find you online. Employing a wide range of search engine optimization techniques and a web presence strategy will help point customers in your direction. If you’re really on top of things, this could be the differentiating factor that helps to direct business towards you and away from your competitors.